Can your personality affect your
investment behavior?

Although some are led to believe it, investment behavior is not based only upon a client’s risk tolerance, age, investment objectives, and experience.  Although these factors are critical, at times, advisors overlook the client’s personality and the affect this can have upon the client/advisor relationship and their investment selection.  As advisors, we are often reminded to make suitable recommendations based upon the client’s specific situation, considering those factors previously mentioned.  However, too many times the client’s personality is overlooked.


Our personalities often define our behaviors and attitudes toward saving, spending, giving and risk taking.  Your temperament (or personality) probably determined your career path.  For example, it would not be uncommon for an independent minded person that enjoys leading and taking charge, to look into being an attorney, military officer, or entrepreneur.  Accountants, computer programmers, and actuaries often like things structured, under control and tend to be analytical.


In his book The Social Meanings of Money and Property: In search of Talisman, Professor Kenneth O. Doyle theorizes that people attach social meanings to money and property based upon embedded values, attitudes and tendencies.   He believes there are four types of personalities:  Expressives, Drivers, Analytics, and Amiables.   Expressives are spontaneous and enjoy lively behavior while not wanting to be constrained.  Drivers thrive on competition and achievement and reject association with incompetence.  Analytics, of course, are analytical less spontaneous and enjoy being considered steady and dependable.  Amiables tend to be dependent and thrive on the closeness of others, many times fearing rejection.


It is important to realize that each one of these temperaments approach money and property from different perspectives.  As one might guess, Analytics tend to be savers with a conservative outlook and are thought of as stable and dependable. They are looking for advisors they can trust.  The financial planning process is a logical one in their minds.  Expressives are concerned about the use of their money not it’s management.  Since they live for the moment, planning will be a difficult process.  Many times they look at their advisor as the facilitator of their enjoyment.  Amiables enjoy the thought of a special companion or close friend to help guide their financial future.   Being thought of as affluent or upper class is not appealing.  They enjoy engaging their own personal value system and being shown how they can benefit others through their own financial security.  Lastly, Drivers are looking for an independent minded expert with an intellectual curiosity.  Most drivers will look to find an advisor with the proper credentials and a like-minded pursuit of continuing education.   Being recognized as knowledgeable and competent provides them a sense of importance.


Professor Doyle’s defined personality traits are based, of course, on his findings.  Although not an exact science, they do go a long way in helping to clarify the many differences our clients possess.  If as a client or potential client, you can identify with one or more of the above traits, be sure to find an advisor that can relate to you and your particular values, attitudes, and behaviors.  Finding the right relationship will assist in helping you to achieve your financial security.


Aaron Archambo is a financial advisor and the vice president of Archambo Financial Advisors, Inc.

Securities Offered Through Dominion Investor Services, Inc.  Member FINRA & SIPC.

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The full range of services offered at Archambo Financial Advisors are designed to meet your financial advisory needs today, tomorrow and well into the future. Archambo Financial Advisors can lead you through the many financial stages of your life.

310 S. Osage

Bartlesville, OK   74003

Fax: 918-336-2214

Securities Offered Through Dominion Investor Services, Inc

Member FINRA and SIPC


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